My Role
I was responsible for the experience strategy and design and graphics of the iOS app. I produced all major deliverables between September 2012 and March 2013. I worked alongside a senior Developer who focused on the backend development.
The Challenge
Our main objective was to have GPS functionality to allow grocery shoppers the ability to navigate directly to the items on their list in the fastest possible way. .
Buying items for a recipe or just simply getting your weekly food, the shopping expeirence in a new store can be a pain. We needed the options to be simple and easy to make the experience more convenient not more challenging.
Find your aisle !
Have you ever spent too much time in the grocery store walking back and forth to complete your list? How would you like a perfect path, the the precise spot on the aisle to find your items?